Friday, March 13, 2009

teraswhey's maiden voyage

We're loading in for our first tradeshow and the first public display of our brand.  Wow.  It’s a great place to do it.  Right in Madison.  Canoecopia, the biggest paddlesport show in the country.  It’s open to the public so we’ll get the chance to trial our products with 22,000 people in our target market.  Our booth is my kayak, which now has teraswhey bumper stickers on it.  We actually have a backdrop sign with a huge teraswhey on it and mocked up packaging.  Our own products wont be available for about another month but we have R & D trial samples for some of our flavors.  

All a grand experiment.  It feels like its time for this brand to finally come out of the closet, albeit a bit before its time.  We’ll get  a lot of great tasting and pricing feedback, start developing a mailing list, and learn more about opportunities to work with outfitters, outdoor events, publications to get the word out about our brand. 

Of course, this means we need to have web ordering capability up and running asap.  This startup thing is unreal.  No matter what we manage to accomplish, there always seems to be something else that needs to happen next.

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