Change yourself: change the world

Which Whey World

2010-08-27T18:33:00.000-07:00

I was on a whey panel today at the American Cheese Society annual Conference, a gathering that brings together hundreds of cheese makers and sellers and aficionados in one place. Everyone from small farmstead producers to companies that sell millions of pounds of cheese a year is here. So many wonderful cheeses to sample, so many interesting cheese makers to talk to. It’s almost overwhelming.

For a cheese maker, whey is the source of many headaches. You spend hours making cheese, then you end up with almost as much liquid in a tank as came into the plant originally as milk, and you have to get rid of it before you can start making cheese again, which is in a few hours, typically, because those cows or goats or sheep keep making milk and you keep getting milk to make into cheese.

Raw whey is a watery yellow liquid, salty, a bit foamy. It used to be that cheese makers could feed it to animals – pigs love it. Across Italy you still see small farmstead cheese plants with a pen of pigs outside. The trouble is, once you start making any significant volume of cheese, you need LOTS of pigs. Where there are LOTS of pigs, there is LOTS of manure, and manure is something you really don’t want in a cheese plant. So you buy some land, or find a farmer who has some land, and you start land-spreading your whey as fertilizer. Until you have raised the phosphorous content of the soil to the point where it can’t produce crops anymore, or until the ground freezes in the winter, you land-spread your whey, it thaws, and runs off the frozen field into a nearby stream and kills off the fish that the trout unlimited volunteers have painstakingly restored over the past ten years. It’s somewhere in this process that the regulators from the state natural resources department start showing up at your plant, and its at this point that you start shipping your whey to a separate plant that converts it into something else.

It’s no wonder that by the time people start shipping their whey to us to make into teraswhey, www.teraswhey.com, they are already irritated about the whole process and just want their headache to go away. The good news is that as this whole new world of whey products has evolved, the value of the whey as a by product has increased and money has a funny way of making head aches go away. The bad news is increasingly the product requirements for the whey protein is pressuring cheese makers to change how they make their cheese. Cook temperatures, natural colorings added to make cheese yellow, acidifiers, all components of the cheese making process, are increasingly inconvenient for whey bound for nutritional supplement products. Which means that a new whey headache is cropping up for cheese makers: the tail is threatening to wag the dog. For people trying to make really authentic cheeses, conforming to the whey ideal is a particularly vexing.

Not all of these product requirements for whey actually impact the quality of the protein. Some of them only impact flavor, some appearance. If we want to live in a world where all of our whey protein is identical, then we need to live in a world where all of our cheese is too. Is that really the world we want to live in?

Marking Time

2010-08-16T11:24:00.000-07:00

There’s nothing like research to stretch things out. I am a big fan of making fact based decisions, but it seems like right now we are faced with so many significant changes at once that the scientific method is failing to keep up.

Researchers from the University of Cincinnati Medical School published findings last week in the on line Journal of Pediatrics that confirmed that girls are now developing breasts and hitting puberty as young as age seven. While confirming something that many of us had suspected for a long time after watching our own kids, their friends, nieces and classmates, the study could not present any conclusive explanation of what could be causing this shift.

The study compared 1200 girls age six to eight in New York, Ohio, and California. It compared the age when the girls showed early signs of puberty against the results of a similar study from 13 years ago. At 8 years old 18.3% of white girls showed signs of developing breasts, 43% black, and 37% Latina. In all categories the ages of the girls were statistically significantly younger than they were just 13 years ago. No explanation of the divergence among the races was offered.

The researchers posed two areas for further research. The first is that the data showed a statistically significant correlation between obesity and early puberty. In the study, the girls who reached puberty at a young age were also more likely to be obese. The disturbing thing about this is that these young girls will be at a higher risk of many health problems for the rest of their lives due to their early obesity. Unfortunately, however, correlation doesn’t prove causality. Is it the obesity that causes the early puberty or is there something out there that is a precursor to one or both?

The second was environmental toxins. Over 100 chemicals were found in the girls. The study author, Dr. Frank Biro of Cincinnati Children’s Hospital, postulates that pollutants that mimic the female hormone estrogen might also be contributing to early puberty. “Whether {they be in} food that they’ve eaten, or products that are used for personal care products, as well as products that could be used at their homes”. Note that the Dr. didn’t call out something like proximity to a nuclear waste site or early exposure to radiation; he called out things that we all have in our lives every day. Could it be that the food we eat and the personal care products we use are causing early puberty?

What pollutants mimic estrogen? Carbon chorines used in pesticides, phthalates used in the plastics industry to soften pvc, dioxin that is a byproduct of paper processing, and herbicides. These are all chemicals that can interact with the same receptor molecules inside the body that estrogen can. The theory is that we may be overdosing living things with excesses of hormone-like signals. Pesticides and herbicides are certainly used in food production in the US, and we use them on our lawns and in our homes. Our food comes wrapped in plastic, we use bleached white paper products. The potential list of everyday contaminants goes on.

So what are we to do? I heard a doctor interviewed on a cable news channel after the release of the Presidents report of the state of our health that discussed the mounting evidence that organophosphates were associated with ADD in kids. Imagine thinking your were doing the right thing getting your kids to eat more vegetables, only to find out that the veggies you gave them were making them sick. This doctor advised people to “eat local food, not something from Mexico”. What is it about local that means it hasn’t been exposed to chemicals? We use more chemicals in food production in the US than Mexico does. Where I live in the Midwest, our local farm production is some of the most chemical intensive in the world.

As un-cool as it sounds, eating organic food is still important. Local and organic is the best, but it’s dangerous to confuse local with chemical free. In the world of Venn diagrams, they are two different circles that overlap but they are not identical. I also think its interesting that the study authors didn’t attempt to explain the significantly higher rates of early puberty among African American and Latina girls. It may not be an accident that these demographic groups are more likely to be poor, eat a less healthy diet, be obese, and live in cities, than white children.

Conclusive research moves slowly at best, and may never happen because of the difficulties inherent in conducting scientific research on this kind of long-term effect of multiple factors. In the meantime, maybe a bit of common sense would work better? Something is going on that is making animals lower in the food chain multi sexual, sterile [frogs for ex.]; something is here that’s driving down male sperm counts globally; something is making young girls pubescent when they used to be playing with dolls. Maybe we don’t have time for definitive research? Maybe we get to work on getting chemicals out of our food now, not decades from now when the research is more definitive.

Our Impact

2010-07-17T15:01:00.001-07:00

When people ask me about my business, one of their first questions is how many employees I have. It’s everyone’s proxy for how big my business is and also, I think, how big its impact is. The same number is used to measure the same things in many government programs and sometimes it’s the only measure used.

My business makes me wonder whether the number of jobs created by a business isn’t an outdated way to measure economic impact. Technology has made it possible for people to collaborate and work together without being physically together, and many more people than ever provide outsourced services to businesses as a result. Small businesses like mine that are just gearing up use these contract services extensively because we don’t have enough work to justify full time employees yet. My national sales forced, marketing and web services, payroll processing, controller, legal council, warehousing and wholesale order fulfillment, are all done by third parties. About 8 full time truck drivers have been hired by other companies because of my business. If I add all of this up, we probably created closer to 30 jobs than the 16 that are actually my employees.

Wellness businesses like mine create a broad range of secondary benefits (some would say primary) that we ought to measure as well. Are the jobs created good ones (living wage with benefits). Does how we source are raw materials contribute to a more sustainable world or detract from it? Do our products make people more or less healthy; even help their bodies heal themselves? Do we do we can do to be good stewards of the natural resources we do use? I can honestly say yes to all of these questions and that’s a source of great pride for me personally.

We ought to find a way to take these things into account when we are looking at the total impact of a business on an economy and community. We are at a point where we are drowning in negative secondary economic impacts. For example, when a company launches new foods that are loaded with sugar or high fructose corn syrup, they aren’t just creating jobs, they are also creating foods that contribute to the obesity epidemic in the country, something that is one of the biggest drivers of health care utilization and one that most experts think could literally bankrupt our current health care system. Shouldn’t businesses that manage to create jobs for people and make products that are good for people somehow get more “credit” for that than businesses that are indirectly making people sick?

The problem is that in a free market system, companies that create products that people like (despite them being bad for them), ceteris paribus, perform well. It isn’t until years later that the cumulative effect of eating these foods creates chronic disease, at which point the costs have been exported to people paying for health insurance and taxpayers who fund government health insurance programs. There is therefore a disconnect in both calendar time and the recipient that makes it impossible for market signals to favor wellness businesses over illness businesses.

Maybe this all starts by asking different questions in the beginning. If instead of people asking me how many jobs I created, they asked me how my company supports human health, they would learn enough to choose wellness over illness. It’s the choices we make, each and every day, that add up to the world we live in. If we don’t like the results we see around us, then its time to get different information and make different choices.

Spring Flush - It's All About The Grass

2010-06-02T19:32:00.000-07:00

“Spring Flush”. If you are not in the dairy industry, it’s a phrase that conjures up the face of an embarrassed young girl or an April plumbing incident. For me, hopelessly engrossed in a new business that’s rooted in traditional dairy, its living proof that our cows and goats do in fact eat grass.

It’s early June and our plant is full. Totally full. That means we have lines of trucks waiting to unload, staff that hover over our processing facility making constant adjustments to maximize our throughput, a drier that’s running 24/7, and people who have worked 7 days a week for several weeks. Eight weeks ago, we were nowhere close to full. Wiser people who have been around a while said, just wait until June. I thought that meant we would see a bit more whey from each of our plants. I had no idea how much more whey we could get…

And it’s not just more whey, it’s different whey. Some of our cheese plants only make certain types of cheese in the spring. That’s because their cows and goats and sheep are eating loads of fresh grass in the spring, and fresh grass has different components in it than mature grass or late season grass. To a cheese maker, different components mean different flavors in their cheese. Old time cheese makers tell me that the differences can be so pronounced that they change their starter cultures in the spring to enhance the natural flavors and ward off the bitterness that can occur in cheese made from spring milk.

This is in stark contrast to confinement systems where cows are fed the same rations day in and day out all year. No variation in feed means no variation in production volume, less variation in flavor, and no need to change cultures or make a different kind of cheese. Great if what you want to do is produce the same cheese day in and day out; not good if you want distinctive flavors, believe that cows should be allowed to exercise their natural behavior and graze, and are interested in having dairy products with all of their constituent health benefits.

This is all possible because the amazing stomachs of cows change when they graze. Their guts become huge as the villai expand to break down the grass, so much so that they can look a bit like a cow in one of those 18th century Dutch paintings with tiny legs and a huge girth. When their guts digest the grass, they extract nutrients, which end up as biochemical components in the milk and the products made from the milk. The most commonly understood difference between grass fed milk and silage fed milk is the CLA level. CLAs are a fatty acid that has been shown to have health benefits for people. Less well understood are a huge range of trace vitamins and minerals that come from the soil, feed the grass, and are consumed by grazing animals. I just read an amazing book called, “ Soil, Grass, Cancer” that was written in the 1950’s by a French Veterinarian. In it he discussed the scientific evidence that existed at the time of how depleted soil produced depleted grass which grazing animals then converted into nutrient deficient tissue and milk that was in turn eaten by humans. The author then went on to cite studies that linked a nutrient deficient diet to cancer. Not calorie deficient but nutrient deficient in trace minerals like copper.

What I found most concerning about that book was it was written in the 1950’s in France, a time that predates a lot of the worst modern agricultural practices and place that has banned GMOs and still practices relatively traditional farming and values its local and regional food culture. If the data from the 1950’s showed enough soil nutrient depletion to cause problems for both grazing animals and humans, imagine what we are exposing ourselves to when we eat food produced on severely depleted soils in an industrial food system.

For good reason, people often ask me if our whey is grass fed. Then they ask if we’ve tested for CLA’s. What I tell people is that the CLA’s, as fatty acids, follow the cheese not the whey. Which means that testing our whey for CLA’s will not help us understand whether our cows eat grass. Beyond there, the component differences are small, but as the book convincingly demonstrates, even small differences in trace elements can make a huge difference. In our goat whey, for example, the ratio of alpha to beta lactalbumen changes throughout the lactation. I bet if we tested our cow whey across the season, we would find similar but less consistent variations. Goats are milked seasonally in this part of the country so they are all hitting their lactation at a similar time and are therefore all in the same stage of their lactation together. Cows have a longer lactation and milk all year round, so they don’t tend to be as close in their lactation stages unless it is a seasonal dairy.

So it turns out that, even in this world of high tech scientific analysis, the best way for us to tell that our whey comes from animals on pasture is still the Spring Flush: the fact that we have one, the fact that our components vary from month to month, and the fact that we have trucks lined up in June and not in February. That and driving through the countryside tonight and watching cows literally lope down a grassy field just for the fun of it on an early summer evening...

Can Berries be Sexy?

2010-01-10T14:50:00.000-08:00

I often tell people that great design is one of those things that people know when they see but find difficult to explain in words. That’s because, like great art, great design is appropriate and compelling and stimulating in ways that do not reside in rational thought.

When we were first talking about packaging for teraswhey, I had an image in my head of what I wanted. It was inspired by a product I bought in London that was a series of cubes in a sleeve, each cube being a type of chocolate from another part of the world. One side of the cube was white and had a picture of the particular single cacao bean on it. It was so simply dramatic and seemed to align with the products I was making – clean, naturally formulated, few ingredients.

So we decided to include among a wide range of design approaches one that was white with nothing but a glamour shot of the relevant fruit or flavor on the front. It was a radically different approach to packaging a protein product. The industry has made whey protein, something that has been consumed as a medicinal food for centuries, into a scientifically re-engineered agglomeration, and as a result, the packaging has to list a plethora of data and claims and certifications about contents and manufacturing processes. Alternatively, the body building community creates brands whose fundamental personality is physical power and narcissism: pictures of guys with six packs and women with biceps and bulging veins in their arms. My packaging designer, a person who I’ve worked with forever and trust implicitly, kept telling me that fruit pictures was a risky approach; my sales experts kept asking for more copy. And what was this poem thing? It didn’t even line up…

In the end I decided to stick to my vision and my impossible to explain gut and create packaging that was beautiful and emotionally compelling in its simplicity. The reception in the market has been phenomenal; everyone loves it and can’t explain why, which was my goal.

When I do events, 95% of men who buy something choose a berry over chocolate and vanilla. 95% of women do the opposite. I told this to a male medical doctor and he laughed, lined up my berry canisters, and told me that when men look at my berry packaging, the primitive part of their brains are thinking its time to eat, hunt, or have sex.

Who knew berries were so sexy???

A food or a supplement?

2009-10-04T17:30:00.000-07:00

I’ve been at the International College of Integrative Medicine conference this weekend. This is a group of both traditional and non-traditional medical professionals who take a very biochemical approach to medicine. This leads them to care a lot about diet because its probably one of the variables that most influences our body chemistry that we can actually control. These are very smart people and I started out feeling a bit daunting to be there with our whey products when I’m neither an MD nor a PhD. I ended up learning a lot and am really convinced that I’m absolutely on the right track with our products and proud of what we’ve accomplished.

One of the most thought provoking issues that hit me at the conference was what is the role of a whey product like ours that is naturally good for you versus products that isolate various components from whey and deliver them separately. Whey protein, processed the way we do, contains lots of protein, the most complete branch chain amino acids available in a protein, trace minerals, immunoglobulin’s, cysteine that the body converts into glutathione, lactoferrin, glycomacropeptides, alpha and beta lactalbumens. All of these things are good for us. It is, however, possible to buy products that consist of each of these things in isolation, or various combinations of the components that have been engineered to be “optimal” for some purpose. So which is better and for what? “Optimized” products or one that preserves the integrity of the whole that nature presented us with?

My “green” inclination is to say that we run into problems when we try to engineer things to work better than they appear in nature. Yes we can accelerate the process of natural selection by gene transfer instead of traditional plant breeding techniques, but is the result something we really feel comfortable having in our food chain? Yes it is possible to go on line and order a packet of alphalactalbumen, but what is the benefit of consuming that product absent all of the other components of milk that would naturally accompany the alphalactalbumen?

The issue becomes more confusing when we’re faced with a situation where most of us are living lives of bioaccumulation of toxins in our environment and bodies, to a degree and at a speed that nature clearly didn’t intend. Does that mean we should ignore natural alternatives in favor of more isolated solutions when we suspect that we know they will work? For example, there is mounting evidence that kids with autism tend to be deficient in glutathione, the body’s powerful antioxidant. This makes them highly sensitive to toxins in their environment and food. There was a product at the expo, a syrup for kids, that was designed specifically to produce glutathione. Our whey protein contains cysteine which the body converts into glutathione. Which is better?

The sales rep for the product said that kids with autism are allergic to dairy and have guts that can’t absorb cysteine, and that their product delivered higher levels of glutathione than whey products do. Alternatively, I had docs tell me that kids with autism tend to be allergic to casine but don’t have problems with whey protein, and that they wanted those kids to get the benefits of the other things that occur in whey protein and not just the glutathione. They pleaded with me to submit our products to clinical research trials.

While I understand their dilemma, I struggle because I know how difficult it is to do a controlled study of something like the affects of dietary use of whey protein. Unless we can control everything people are eating and are exposed to over a long period of time, it is very difficult to obtain scientifically reliable results. This is the same reason it has been hard to document the health benefits of eating organic versus conventionally produced foods.

All of which leads me to think that there are times when common sense may be the best approach. Maybe we can think of food as creating an environment in which both health and disease are incubated. When we keep our body chemistry healthy eating clean foods like whey protein, we create a climate in our body that can prevent the occurrence of more severe problems. When severe problems occur, the body is better armed if we’re eating well than if we’re not.

So maybe kids with autism could benefit from both eating whey protein and taking a supplement to further increase their glutathione? Maybe that means that a natural whey protein like teraswhey is really a food not a supplement? Hmmm.

The Saga of Socially Responsible Sourcing – Chapter Three. Non Profits Are No Better

2009-04-18T18:09:00.000-07:00

Frustrated with the situation with my blender, I turned to a non profit organization my daughter has interacted with over the past few years. They are working with indigenous peoples in the Ecuadorean Amazon to take their organic cocao, process it in Quito into chocolate bars and cacao, export it into the US and sell it at Whole Foods. They were even on 60 minutes for their achievements. Amazing.

So, I thought, I’ll talk to them about buying cacao from them. Should be a no brainer. My daughter and I work in the same region of Ecuador and could do a water project in their community. I could visit their farmers and know where my cacao is coming from. Could be really powerful.

To my chagrin, the same people who used to be friendly collaborators in the cause of preserving the Amazon for all of us by giving indigenous people the opportunity to earn an income while sustainably harvesting cacao, have now embraced the no transparency mantra. Apparently someone in Bolinas CA visited their farms and professed to use their cacao when in fact they were using cheaper stuff. So, no more transparency. I am not welcome to visit their farmers and apparently can’t even buy cacao from them, all because I asked to visit their farmers while I was in the same region of the Ecuadorean Amazon.

Makes me wonder what they are hiding, not a good plan for an organization that professes to be doing what it’s doing on 60 Minutes….

The Saga of Socially Responsible Sourcing – Chapter Two. The Blenders.

2009-04-05T20:05:00.000-07:00

Turns out that when a person wants to make a whey protein product for human consumption, there are only handful of companies in the US that can help. Unless you want to purchase expensive precise blending and packaging equipment, it’s difficult to make these products yourself. Also, a typical nutritional supplement product contains many different ingredients, all of which can be difficult to source, have minimum order quantities, etc.

As a result, we all work with companies who source ingredients, blend, and package products. These companies are wonderfully helpful, but there’s a problem. They consider the source of their ingredients (and by extension, my ingredients) to be proprietary information. Their suppliers, ingredient companies, consider their sources to be proprietary, the importers who supply them consider their sources to be proprietary. The result of all of this is that it is completely impossible for a company like mine, which works with suppliers who all know their farmers personally, to know the other farmers who grow or gather the wonderful fruits and stevia we use unless we source everything literally ourselves, import it ourselves, and force the blenders to blend our own proprietary ingredients.

The Saga of Socially Responsible Sourcing – Chapter One. The Problem.

2009-03-18T18:00:00.000-07:00

I work with small specialty and artisan cheese plants that are nestled in the rolling hills of southwestern Wisconsin. They get their milk from small family farms. One of my plants even takes milk in metal cans that the Amish deliver on horse-drawn wagons.

So when it came time for me to develop our whey products, I really wanted to make sure that we knew where all of our ingredients came from. One way people suggest that I do this is to source everything locally. Nice idea, but I live in Wisconsin; it’s hard to get things like chocolate and vanilla locally. These are the two most popular flavors for whey products, by far. Also, as someone who lives with indigenous people in the Amazon for fun, I know what a huge positive impact we can have when we responsibly source products from indigenous and other at risk communities around the world. To me, the whole local food thing is really just another form of American myopia; I don’t believe that an apple grown within 10 miles of home that was drenched in pesticides and herbicides is better than an organic apple from Mexico because it didn’t travel as far. It may actually use more petroleum based products than an organic apple from Mexico because apples are shipped in truckload quantities. For me, knowing that I can make a huge positive impact in this world when I purchase things from people who are environmental and social stewards is far more important than distance.

After some effort, I still don’t know where all of my ingredients come from. I am, however, a very persistent person, so I am determined to find a way to source with total transparency. It may take me years to achieve this, so this is likely to be the first of a long series of stories that will take me from the typical intentionally obfuscated way that food and supplement products get assembled in this world to an alternative that offers global transparency.

2009-03-15T20:32:00.000-07:00

Wow. After so many months of legwork, groundwork, and every other kind of work you can imagine, things are now moving at a furious pace. The first bag of powder out of our dryer landed on my desk Friday afternoon. We're adding another half time staff person this week, which will put us at 7 1.2 fte employees. By the end of the month we will be up to 11; by the end of April we'll be up to 14. We have our first signed contract for a significant volume of bulk organic whey and our first letter of intent to purchase goat whey. So, things are moving full steam ahead. Like most startups, we're in a race to get cash flow moving and we're doing it in the worst economy in living memory. What could possibly be stressful about this???

Canoecopia was a great success! We have the first 100 qualified customers in our sales database and a ton of feedback from real customers. Interesting thing number one: at least 75% of the people we talked to who were seriously interested were women. Another group was men who currently take whey protein with creatine and other additives in it who thought their wives would like this product better. Most saw it as something convenient for camping and canoe trips and as a permanent change for their diet. We now have customers from throughout Wisconsin, Chicago, and even NYC. A number were planning to share our story and products with members of their family. Lots of people had questions about the health benefits of whey. While only some of the potential customers envisioned using the whey powder on trips, there is clearly overlap between our target market and the paddlesport crowd. And it really is amazing. We talked about developing products and targeting them toward women, without customizing them to the point where they wouldn't work for men. The result is just as we anticipated. That is certainly gratifying. That and being able to work with people on something as important as their health and the health of the planet.

teraswhey's maiden voyage

2009-03-13T20:16:00.000-07:00

We're loading in for our first tradeshow and the first public display of our brand. Wow. It’s a great place to do it. Right in Madison. Canoecopia, the biggest paddlesport show in the country. It’s open to the public so we’ll get the chance to trial our products with 22,000 people in our target market. Our booth is my kayak, which now has teraswhey bumper stickers on it. We actually have a backdrop sign with a huge teraswhey on it and mocked up packaging. Our own products wont be available for about another month but we have R & D trial samples for some of our flavors.

All a grand experiment. It feels like its time for this brand to finally come out of the closet, albeit a bit before its time. We’ll get a lot of great tasting and pricing feedback, start developing a mailing list, and learn more about opportunities to work with outfitters, outdoor events, publications to get the word out about our brand.

Of course, this means we need to have web ordering capability up and running asap. This startup thing is unreal. No matter what we manage to accomplish, there always seems to be something else that needs to happen next.

There is another way (whey..??)

2009-02-17T20:19:00.000-08:00

Next week four new people will be joining our company. We advertised for entry level production people, team leads, and a Maintenance Manager. We’re a small start up company, which means that we may not be paying the highest salaries or able to promise the most job security (although these days, it may be that a start up is actually less risky than working at an old company that’s been doing the same thing in the same way for years…). We are providing a good benefits packaging including health insurance, 401k match, and a pristine and healthy work environment. We are now pushing 400 applications for 20 jobs.

As we interviewed for our first crew, it occurred to me that the leaders of our country ought to be feeling a moral obligation to create businesses that can provide employment to people like these. These were all hard working people. Many said that it was driving them crazy to not be working, that all they wanted was a job of any kind, that their businesses had failed and now they needed any kind of job to survive, that their kids were sick and they couldn’t take them to the doctor because they had no health insurance.

I wonder about the stimulus package; it helps keep teachers and local government employees employed, which is a good thing, but doesn’t appear to do much to make it easier for businesses like mine to hire people. Similarly, I still hear local policymakers talk about providing tax incentives for investors in early stage high tech companies, companies that the hundreds of people who applied for my jobs will never hire because they don’t remotely have the right skills. Apparently these supposedly progressive policy makers buy into the same trickle down theory of economic policy that got us into this mess in the first place. What are we thinking? We may be experiencing the worst economic downturn of the past 50 years, but we are still the richest country in the world. We can do better than this!

I founded my business in part to demonstrate that sustainability and stewardship, in terms of the environment, culture, ethics, can be woven into the very fabric of a business without compromising results. Little did I know how timely that message would be. In a time where people fear for their future, my company is a great example of the kind of business we need to create to ensure prosperity in our future and our childrens’ futures. It creates high tech manufacturing jobs, is rooted in the local economy and can’t be off-shored, all while being an environmental steward that is committed to improving the lives of the people who buy its products.

Maybe its time that we started talking about what we’re going to create instead of mourning what we’ve lost. What would happen if we all used this time to take a stand for the earth and said we didn’t really need all of that stuff we were buying anyhow? What if we all bought compact florescent light bulbs, drove less, planted gardens, got exercise, ate healthy foods, started sustainable businesses? There is another way and we get to stop waiting for someone else to give it to us and start doing the hard work of creating it ourselves.

Blue is the New Green

2009-02-01T10:43:00.001-08:00

Last month I decided right before the end of the year that it was time for me to buy a Ford Escape Hybrid. We had 40 plus inches of snow in December, I am driving back and forth in the country a lot these days to get to my whey plant, and doing this with two wheel drive was just not working. I wanted to buy a domestic hybrid so I can be the change I want to see in the world. The trouble was, midwest dealers didn't get many of the hybrids and I had three days left in December to get a car if I wanted to get the tax credit in 2008. I ended up buying one in Raleigh, NC and driving it back to Wisconsin with my daughter Lex. I had no choice what color or what features would be in the car. It was blue. At the time I was disappointed because I thought I wanted a green car (green company - green car, right?) or white (whey is white - white car, right?).

Fast forward a month and I'm in the final throes of developing our brand and product logo. We were working with a comp that had a blueberry on it and the logo was blue. Not just any blue but the same silvery grey blue of my car. I thought we were going to switch out the colors with the flavors, then learned that it was in fact going to remain the same blue as my car. So I've got a blue car, a blue brand and a blue logo, and I realized last night that its only a matter of time before blue becomes the next green. Millions of people on the planet already no longer have access to clean water. The situation is deteriorating on every continent on the planet.

When the world realizes that we're running out of clean water, we're going to be talking about businesses going 'blue' instead of just 'green'. My business is already a blue business, in the sense that we are implementing a tremendous amount of water recovery and reuse in our process. So blue, it's already the new green, at least in my life and business.

Slumdog Millionaire Birthday

2009-02-01T09:20:00.000-08:00

Yesterday was my birthday. I spent the day with my daughter working on Sacha Yaku, the non profit she and I started together, then we went to see Slumdog Millionaire. I'm at a point in my life where actually having any of my kids home is a treat, so having Kendra here on my birthday was amazing. Kendra is in between trips to the Amazon and Cuba, always working to make the world a better place for those most vulnerable. Kendra starting including Gandhi's quote, "We must be the change we want to see in this world" at the bottom of all of her emails when she was 16. Since then she has gone on to create more positive change in the world than many people do in a lifetime.

Four years ago, Kendra took her personal journey to the next level by spending a semester in the Himalaya's. She worked in an orphanage for severely malnourished children in Darjeeling, did a two week silent retreat in a monestary outside of Katmandu, trekked in the mountains with sherpas and visited Llasa in Tibet. So seeing Slumdog Millionaire with her meant we could go to dinner afterward - Indian food of course - and reflect on the depth and the art of that movie with the benefit of her direct experience. Nestled safely within the lame pretense of a game show and with all of the colors of india, the film powerfully addressed religious, caste, class, economic, and social dynamics that are India. It also dove into the wellspring of fate that is so much a part of the belief system of many people in that part of the world and bundled up love with it.

I used to be a complete pragmatist who believed that we achieve great things in the world by working hard and making sound decisions. Now I believe that how we show up in the world for others may be even more important than all of the pragmatism in the world. When Kendra was a freshman at MIT she started work on the improbable and seemingly impossible task of making a World-bank funded, then orphaned, water project work in an indigenous community in the Amazon. Over the years her hard work with the people has certainly been a component of her success in getting the system working and extending it to other communities. What has clearly been more important is her unswerving faith that the community would get clean water and her clear intention to keep supporting the community until that happened. I now believe that, like in Slumdog Millionaire, seemingly miraculous things happen when we're clear about what we want and show up as a source of positive energy and compassion for the people around us.

The birth of a company

2009-01-28T17:46:00.000-08:00

I started working on Wisconsin Specialty Protein in 2006. Here we are in 2009 and I've raised $14 M and built the country's first LEED certified dairy manufacturing facility. We will be starting up the plant three weeks from now and will be the only plant in the world that makes nutritional supplement grade organic cow, goat, and sheep whey proteins.

Many, many people have asked me how I managed to start this company. So many people that I've decided to start telling my story. I am inspired to share this because I want everyone to know that they can create exactly what they intend to create in life, with enough persistence, good will, integrity, and commitment to constantly searching for solutions to problems where both sides win. It's companies like mine that are going to create the good jobs of the future. It would be my greatest reward if my story inspires many of you to go out and create the companies of your dreams.

New uses for the nest

2009-01-28T14:24:00.000-08:00

My older friends always told me that I would get used to having an empty house once all of my kids were off to College. At first I thought they were totally nuts. I have a house full of memories that used to be full of the cacaphony of three kids, a cat, a dog, all of their friends. Now the kids are off to College, the pets are off to a netherworld, and instead I'm running my whey company and my daughter's non profit organization out of my house. I didn't realize how lucky I was to have this empty house to use this way until my daughter returned from her latest trip to the Amazon and lived here for a few days. Suddenly I had kid stuff, her non profit stuff, and whey business stuff all intermingled. Turns out I never could have incubated my whey business had my kids still been living here. Amazing how the universe seems to give us exactly what we need when we need it, even though it's not always obvious when it happens.